I just stumbled onto this clip via the Cats Like Us Facebook page. It’s really interesting to think that advertisers promoted weight gain to women in order to be at their best for swimsuit season in the 30’s and 40’s. What a radical turn around in beauty ideals. I’m currently doing a lot of reading on the history of beauty culture and it’s incredibly interesting to see how beauty, advertising, and women’s rights are so tightly entwined. The history of lingerie is equally interesting and influential to women’s history in the same way. Look it up! I plan to write about both subjects in the future, but in the mean time, check out this clip.
- We can do it! (empoweredbyerica.com)
- National Women’s History Project — Why Women’s History? (womensphilanthropy.typepad.com)
- Wish You Were Here! (How To Deal With Summertime Body Blues) (persephonemagazine.com)
- How do you define beautiful? (madekreations.wordpress.com)